Getting sales is the major aim of every e.commerce owner.Starting an e/commerce store at times can be a very challenging experience .After setting up your store,which is the first step. The next step will be how to get people to become aware of what you are selling..
In this blog post,I will be talking about two basic ways to improve eCommerce sales through effective advertising.
Before the onset of the internet,owners of stores used to advertise their products in newspapers or word of mouth.With the advent of eCommerce stores ,it is very important to know how to get your products seen by the right people looking for it
SEARCH ENGINE ADVERTISING
Search Engine Advertising is one of the major ways to to improve eCommerce sales through effective advertising.Bare in mind that before you go ahead to advertise your store, it is advisable to ensure that your site is first SEO optimized .After that has been settled ,what then is is search engine Advertising and how can we use this to improve our sales.
Let’s look at how these kinds of ads work, where they show up, and what they look like so you can know how to best use them. Ok. Imagine you want to cook a Chinese dinner but you really have no idea how to start. You open up a search engine and type in “Chinese recipe “
What does this say about you? Well, we can see that you know what you want, and that you are actively looking for it..
HOW DOES SEARCH ENGINE ADVERTISING WORK?
With search engine marketing or advertising, advertisers search keywords to reach potential customers as they are actively looking for something.
So people tell search engines what they want online. And advertisers bid for their ads to show up in response to the words and phrases people search for. Essentially,without a search in your business area,your advert will not show up.
For example, a person who is actively using a search engine to find Chinese recipe is almost definitely a potential customer for you if you sell all kinds of recipe – and this is the perfect time to tell them about your recipes.
HOW AND WHERE DOES SEARCH ENGINE ADVERTS APPEAR
With search engine marketing, your ad can only show up when people are searching. So when they’ve left the search engine and are browsing around the web, you can’t reach them with search engine marketing.
The ads on search engines are usually just made up of text. There’s typically some kind of a headline. Some descriptive text, a link you can click, and maybe a few other things. An address or phone number can also be present. This depends on what options the search engine offers.
DISPLAY ADVERTISING
In Display advertising .the person it targets isn’t necessarily searching for business like yours, or showing interest in the products or services you offer.
The offline world equivalent might be billboards in train stations or supermarkets.. Perhaps people didn’t actively seek out your product or service. But, you can choose where your billboards are located or the right publications to place your adverts in, which can help you get in front of the right kinds people who might have an interest in your business.
In the online world of display advertising, that means finding websites where your potential customers are likely to be spending time,
HOW AND WHERE DOES DISPLAY ADVERTS APPEAR
With display advertising, your ads can show up on any website that’s offering advertising space, and it means that you can tap into millions of additional websites beyond search engines.
Display advertising, gives advertisers a lot more creative options: different sizes and formats, images, video, and more. This means there are lots more opportunities to get a potential customer’s attention.This translates to more leads and sales
WHERE TO REGISTER FOR BOTH ADS
Google adwords is a good place to start your ad campaigns .Bidvertiser is another good direct advertising network.With bidvertiser you can start with as low as $100
HOW TO USE THESE TWO TECHNIQUES TO IMPROVE YOUR SALES
To sum up, search and display advertising can both attract new customers, just in different ways.
Knowing how they work, where ads can be shown, and what ad formats are available can help you get the right message in front of the right people no matter where they are online
.Grabbing someone’s attention with a spectacular display ad is a great way to get on their radar. Later on, when they’re looking to act or make a purchase, they’re likely to head to a search engine. If your ads then appear on their search, they might recognize your ad and follow up and make a purchase.
CONTENT SOURCE:Google Garage .
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